Rajah Hotel is a very traditional Thai Hotel, which has been operating for more than 50 years with a total of 450 rooms fitting in a 15-storey building together with a private swimming pool, all furnished in an oriental style in order provide our residents with a glomourous Thai Authentic Flavour.
The hotel itself is located right in the heart of Bangkok District Area next to the BTS ( Bangkok sky train), providing an easy access for our guests to commute to their desired destitnations with ease; whether they are the famous shopping districts (paragon district and central world), or the business districts (Sliom and Rajadumri) etc.
Old Logo
After study the brand DNA, we can conclude that the logo is a very creative and unique in its way. It has a crown as a main symbol, which refers to the name Rajah (King) very well, but the typography in both Thai and English is a very preservative and out-of-date. Yet the graphic style of the crown is conflict, whether it is an outline version or filled color version. The circle around the crown can be express as badge.
From there, we decided to keep the characteristics of the logo as much as we can, to preserve the origin idea, but with more modern and simplicity; our goal is to make it last long and time–tested design.
